Wim Hof Method instructor Dr. Rob Williams is a lifelong athlete, longtime university professor, musician, story coach, chef, entrepreneur, and dad. A proud champion of #TeamHuman, Rob is committed to helping Humans optimize our potential through the power of Breath and Cold, exploring how you can better #PlayWithPurpose and ultimately achieve Peak Flow, whether you are a veteran athlete or just interested in improving your daily life experience, breath by breath, moment by moment. Here’s to greater Health, Strength and Happiness!